The appointment will see VCCPme, the direct arm of the VCCP Partnership, to handle CRM, data and digital marketing for the automotive company.
Mark Hopkins, marketing director at Kia, said of the appointment: “We were really impressed with the breadth of skills VCCPme demonstrated throughout the pitch process, and look forward to them working with us and our advertising partner agency, Innocean, to deliver ground-breaking creative work as we continue our expansion in the UK.”
The agency search was conducted by intermediary Hamilton Associates.
http://www.thedrum.com/news/2014/05/08/kia-motors-appoints-vccpme-handle-integrated-marketing-account
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